Australian Marine Wildlife Research and Rescue Redesign University Project
AMWRRO is the only organisation in South Australia licensed to rescue, rehabilitate and release all seals, all seabirds and all sea turtles species. They also work in conjunction with state departments to rescue and release dolphins and whales that are found entangled, injured, or beached.
brand guidelines
This design project involved the rebranding of marine life organisation, AMWRRO, who are based in South Australia. They pride themselves on rescuing and rehabilitating injured marine life from Australian waters. The design consisted of not only the redesigning the logo itself, but a series of deliverables that would be applicable to the organisation. The deliverables designed consists of a poster campaign, signage at the beach and other smaller products.
poster campaign
The main way in which AMWRRO communicates with the general public is through those who get in contact with them about possibly injured or sick marine life that need help. In order to allow the public to learn about the existence of AMWRRO and therefore better the help the native fauna, a poster campaign could be implemented that are placed across a series of beaches to make it easier for the organisation to rescue and rehabilitate wildlife. The locations in which these posters could be placed include lifesaving clubs, beach houses and bins as these are commonly found at beaches and can be easily seen. The series of posters created includetwo different types; general posters that act as call to action for those who come into contact with any type of marine life and also specific marine animal posters that provide information about how to care for a variety of species of marine fauna. This deliverable compliments the rebrand of AMWRRO in that it makes the organisation more accessible and friendly, whilst engaging a larger amount of the general public.
social media campaign
The online campaign for AMWRRO works directly in conjunction with the beach poster campaign in that it uses posts similar to the printed posters. There are three different types of posts that are utilised; general posters that act as call to action for those who come into contact with any type of marine life, specific marine animal posters that provide information about how to care for a variety of species of marine fauna and photos of specific animals saved by AMWRRO to raise awareness on the species they come into contact with. This campaign has the aims of being another way in which individuals become familiar with the organisation and ensure that they know a way in which they can get into contact with them. Mockups sourced from Pixeden.
beach signs
The main way in which AMWRRO communicates with the general public is through those who get in contact with them about possibly injured or sick marine life. The installation of permanent beach fixtures may also be a welcome addition to AMWRRO as it will allow for a series of information to be constantly found at beaches in which injured and sick marine life can be found. Two different signs can be found; one that provides general information of how to protect and conserve marine life and another that specifically highlights the actions that need to be taken when a certain type of marine animal needs assistance. Signs such as these will be strictly found at beaches and will work in conjunction with the poster campaign to reach as many people as possible and in turn ensure the survival of all Australian marine life.
stickers
These stickers are an additional deliverable that will aid for individuals to become exposed to the organisation and understand who to get in contact with. There are two types of stickers created, very basic ones that are featured in public spaces and more creative ones that are intended to be for an individual’s personal belongings. These will allow for individuals to always have AMWRRO’s contact details regardless of where they are as well as being able to quickly locate their phone number whilst in a public setting.
other deliverables
A series of other deliverables was created for AMWRRO that are seen as essential to the business, this includes:
– Business Card
– Envelope
– Letterhead
– Membership Form
– Car Branding
– Calendar
– A T-Shirt
helena ces designs 