Angelic Beauty
A Melbourne-based makeup brand who aim to inspire and empower all people to unleash their divine beauty and embrace their inner glow.
THE ULTIMATE BRAND GOAL
to create a consistent brand identity that embodies the elegance and sophistication of Angelic Beauty to establish credibility whilst attracting more consumers and growing the brand’s audience.
brand guidelines
The image on the left depicts the brand guidelines created to ensure that the branding remains consistent across all platforms. The brand guidelines included the primary and secondary logo, the colour palette, and the primary and secondary typography.
mockups
The image on the right showcases a series of mockups I’ve prepared to present the series of different logos and how they would be applied in a real-life sense.
I am absolutely in love with the final logo design Helena created for Angelic Beauty! She was so authentic and listened to me every step of the way. The end result is beyond what I dreamt of! I want to thank her so much for making this such an easy process. I’m sure I’ll work with her again in the near future 💕💕🎉
Angelina Jade
Angelic Beauty
All Mockups Sourced from Anthony Boyd Graphics
helena ces designs 