SITO Styling, UX Redesign

2021

This design project involved looking at an already established website, SITO Styling, and giving them a redesign based on the elements of the ‘Don’t Make Me Think’ novel by Steve Krug. This brand is a Melbourne based fashion accessory brand that creates vegan products. 

This redesign also included making a prototype of the website to demonstrate how the new aesthetics of the website will work in an actual sense. To check out the prototype of the redesigned app click here.

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Home Page

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Handbags Page

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Product Page

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Planning Documents

In order to develop a redesign such as this, it took a lot of planning and designing to figure out what elements of the colour SITO Styling website were confusing or posed a challenge to users. This redesign was intended to resolve the problems outlined whilst also having a newly established aesthetic and brand guidelines.